Watch What Happen When Consumers Use Facebook to Fight Back by Alex Houg
We’ve all had days where we felt we were treated unfairly by a company and ended up feeling helpless. Did you know that you can use social media to fight back?
Smart B2B Video: A Killer Tactic for Hitting 2014 Revenue Goals by Kathy Cabrera
A recent marketing study found that 93 percent of b2b marketers use content marketing, and 73 percent of that content is video. If you’re a b2b company with revenue goals that you’re still struggling to achieve by the end of the year, there’s a key question you need to ask yourself: How can video convert more of my prospects into customers?
Stand Out on Social Media: Building a Brand Personality by Brittney Ervin
You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an audience, and speak their language. Build a brand personality, and your followers will become brand advocates. Of course, this is all much easier said than done. After all, building a brand personality takes a concerted effort, and when you’re new to social media anyway, that effort can miss the mark.
Calls-to-Action: What Are They, and How Can I Use Them Effectively? by Mike Parry
What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts.
Changing Customer Behavior: Your Brain Loves a Story by Jeannie Walters
Brains are fascinating. The very thing that allows me to write this blog is both an abstract idea to me and a very concrete part of my anatomy. They are simple muscles in one regard and totally complex, almost spiritual, machines in another. The more we learn about brains, the more fascinating they become.
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